The coffee shop giant’s Starbucks Rewards program has been one of the industry’s most successful loyalty efforts. But ...

The consolidation comes in response to brands’ demand for broader growth strategies and more flexible media capabilities, the ...

Colorado's Privacy Act requires companies to allow consumers to access their data, request its deletion, correct it or opt ...

Grocery store loyalty cards seem harmless. You scan your card, get a discount, and move on. But have you ever wondered what ...