The survey, conducted across all of Switzerland in April/May 2024 by the Zurich market research company Insight Institute AG on behalf of ST and the RDK, serves to gain a deeper understanding of ...

The number of overnight stays in Switzerland rose 2.6% to a record 42.8 million in 2024, the Federal Statistic Office said, with a 14% rise in stays from U.S. travellers.

Switzerland is a major corporate travel hub for global finance and pharmaceutical companies. About 20% of overnight stays are business travelers, according to Switzerland Tourism.

Regenerative tourism is often considered a post-pandemic “build back better” concept so this is in keeping with how it can market itself. Challenges with Regenerative Tourism ...