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Taylor Swift's love of orange sparks branding frenzy on social media

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.On Wednesday after ...

Taylor Swift's album launch is a masterclass in virality

When Taylor Swift announced her upcoming album The Life of a Showgirl, she probably wasn't expecting to drop the hottest new ...

It's a new era for Taylor Swift, and big corporations are quick to join in on the fun

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to ...

OMG Taylor Swift 12!

Just after midnight Tuesday morning, Swift officially announced the album in a clip shared by New Heights, the podcast ...

Taylor Swift’s New Orange and Turquoise Era Is Full of Symbolism—Let’s Unpack It

Earlier this week, Taylor Swift made her debut appearance on New Heights, a podcast hosted by her boyfriend, NFL star Travis ...
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Brands bring the glitz and glam as Taylor Swift enters 'Life of a Showgirl' era

Taylor Swift is in her Life of a Showgirl era and the world is here for it. After three years of breadcrumb trails, cryptic clues, and lyrical Easter eggs, the singer finally dropped news of her 12th ...

Fans Are Convinced These Interestingly Titled Taylor Swift Songs Are Actually About Blake Lively

Swift's upcoming track 'Ruin the Friendship' has therefore added to theories, with fans believing the song to be about the ...