Until recently, a glance at Tesla’s official page for the Cybertruck looked like Elon Musk’s vision board. There were images ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

A new American electric vehicle startup called Slate Auto has made its debut, and it's about as anti-Tesla as it gets. It's ...

Slate, a Jeff Bezos-backed startup has unveiled a cheap, no-frills lightweight electric truck priced at just $20,000.

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

The Cybertruck was supposed to be the future. When Tesla finally rolled it out in late 2023, it came with years of hype, a ...

Facing a dip in demand and a brand image impacted by its CEO's politics, Tesla has undertaken a subtle rebranding of its ...

Ahead of Tesla's earnings on Tuesday, Elon Musk is quietly rebranding the Cybertruck.

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...

The cheaper, scaled-down version of the Tesla truck, which launched in April, is also similar in price, range, and towing capacity to Ford's electric F-150. Two Tesla sales workers told Business ...