A robust NIL program and a savvy general manager have made the Red Raiders into a big offseason winner. But will that ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

Texas Tech's 20-year stadium naming-rights agreement with AT ... because AT&T's sponsorship payment was all done up front. So it's been 15-plus years since we've had a revenue stream there ...

Texas Tech head football coach Joey McGuire isn’t too worried about Kansas City Chiefs quarterback Patrick Mahomes during ...

Patrick Mahomes, one of the stars of the Kansas City Chiefs, has chosen his favorite stadium to play in during his college football days, excluding Texas Tech's home field.

The Diamond Heels swept an Opening Day doubleheader against visiting Texas Tech at Boshamer Stadium on Friday.

The new contract will reportedly make him "one of the nation's highest-paid college football front office ... against the Texas Tech Red Raiders in the second half at NRG Stadium.

I WAS AT TEXAS TECH WHILE MAHOMES WAS THERE IN TOWN FOR THE CHIEFS PLAYOFFS. SO WHAT DO WE DO IF, LIKE, WE ACCIDENTALLY GET THE WRONG PART OF THE STADIUM AND WE RUN INTO THEIR SWIFT, YOU’D BEST ...

Oklahoma is coming off its fourth consecutive national championship but doesn’t look like the favorite in 2025 after having ...