Acquired by Sumin Lee, Beauty of Joseon was reinvented and relaunched globally in 2019 with its first product, the Beauty Cream. But it was the brand’s sunscreens that majorly took off with shoppers.

But what is a hair mask, exactly? It's an intensely moisturizing and reparative hair product you can apply in the shower in ...

A sk any curly girl on the street where she began her natural hair journey and I guarantee one of their earliest steps ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Including a curl-defining cream, a Korean glow serum, a cuticle oil, and more products that'll help keep your hair, skin and ...