News

Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
What Apple’s critics keep getting wrong about the iPhone maker’s Tim Cook era
Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook isn’t a showman, disruptor, or even a “ product person .” He’s a calm and ...
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Tim Cook will take his Apple Watch secret to the grave
This is the look Apple CEO Tim Cook gives you when you ask him for more details about Apple Watch sales. Credit: Evan Vucci/AP/REX/Shutterstock Tim Cook has a secret ...
Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...
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Tim Cook
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...
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‘Killing’ the iPhone is reportedly Tim Cook’s top priority
It turns out that Tim Cook’s biggest priority for Apple is to make an industry-leading pair of AR glasses before competitors like Meta can. So says Mark Gurman, the Bloomberg reporter who is ...
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Tim Cook’s Decades-Long Bet in China Is About More Than Cheap Labor
Tim Cook has visited China more than 20 times since joining Apple in 1998. Fu Tian/China News Service/VCG via Getty Images President Trump’s ongoing trade war with China has raised concerns ...