Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

Apple likes to open its keynotes with stories about how Apple Watch & Co. save lives. This has now been turned into an ...

Apple has a challenge for Apple Watch owners to celebrate 10 years of the wearable. The reward? Limited-edition Apple swag.

Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...