If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to work behind the scenes. Cook spoke to Commerce Secretary Howard Lutnick ...

Amid this, an old video of Apple CEO Tim Cook has resurfaced on social media, where he explains why Apple continues to manufacture its products in China. In the video, Mr Cook debunked the common ...

Tim Cook, it seems, has a new fixation—and it’s not another titanium iPhone. According to Bloomberg’s Mark Gurman in his Power On newsletter, Apple’s CEO is laser-focused on one thing ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark Gurman. Writing in his latest Power On ...

Donald Trump asserted his role in securing tariff relief for Apple, leading to a stock surge that pushed its market value above $3 trillion. The exemptions on phones, computers, and chips benefit ...

Tim Cook is ready to rock the house, y'all. Credit: Eric Risberg/AP/REX/Shutterstock Get excited, y'all! Apple CEO Tim Cook's ready for a party guaranteed to "rock ...

Maybe there's a lot of things that will happen in the future, but I'm talking to Tim Cook.' 'I helped Tim Cook recently,' he said, suggesting that the reason he excluded some electronic devices ...