News

Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
Whatever Trump decides on tariffs, Apple and Tim Cook lose
Online safety advocate Lennon Torres keeps finding herself disappointed by the trailblazing CEO, especially his donation to ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
Tim Cook ‘cares about nothing else’ product-wise other than beating Mark Zuckerberg to a pair of truly smart glasses
Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that ...
What’s Wrong With Apple?
Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...
Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report
Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands. Regardless, competition is ...
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Tim Cook
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...
Apple CEO Tim Cook is facing the most daunting moment of his career, but the former COO might be uniquely suited to navigate a tariff meltdown
Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...
Apple has few incentives to start making iPhones in U.S.
President Donald Trump’s administration has been predicting its barrage of tariffs targeting China will push Apple into ...
No, Trump has not raised the China tariff to 245 percent
Despite scaremongering headlines, Trump did not escalate his "reciprocal" China tariff to 245% on Tuesday night. The figure is a reinstatement of previous tariffs that don't apply to Apple or big tech ...