I remember when Apple put the . That devious smile by CEO Tim Cook, appearing in his first action-filled ad spot and dropping a tech bombshell on a grossly unprepared audience. Oof! Tablet computing ...

The iPhone has remained stagnant over the years, and while yes, it features the latest chip, offering Apple Intelligence, ...

Other details from Apple’s most recent financial results: Morgan Stanley analyst Erik Woodring today shared his estimate that ...

Global corporate investments in all forms of AI totalled $761 billion from 2021 to 2023. Services revenue (Apple Music, ...

Apple forecasts strong sales growth despite a slight dip in iPhone revenues, attributed to a cautious AI rollout. CEO Tim ...

Shares of Apple rose by 4.02% in premarket on Friday following better-than-expected first-quarter revenue and earnings per ...

In all previous such altercations Cook often declined from dishing out the secrets of innovation that the brand might be working towards ...

Apple's current stock price doesn't offer outsized returns, so it might be better to wait for a dip. Learn why AAPL stock is ...

Apple Inc. pulled off a major feat for Wall Street, managing to report better-than-expected revenue and earnings in its fiscal first quarter, even amid an unexpected revenue decline in Greater China.

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After ...

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.