Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...

President Trump was today asked about his tariff policy and Apple specifically, and he cited speaking to CEO Tim Cook and ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

T rump’s new US tariff rules have created much chaos within countries, economies, the stock market, and others. While the entire world is going upside down, Trump’s decision t ...

Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands. Regardless, competition is ...

Trump’s rationale for his threatened tariffs is to force companies to manufacture in the US. He’s cited the example ...

Summary: Apple is reportedly developing two new versions of the Vision Pro headsets. This includes a lighter, more affordable ...

Apple CEO Tim Cook has once again made headlines, as an old video from 2024 is being widely shared online, highlighting why ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Technology companies pick China for production primarily because it offers lower labour costs. That’s the widespread conception, or perhaps a “misconception” as Tim Cook, the chief executive of Apple ...