Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

Discover the top 10 best 5-star inverter ACs of 2025, offering superior cooling efficiency and energy savings. This list ...

Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...

Indivior PLC’s recovery hinges on Sublocade’s momentum and market trends, though risks persist in litigation and earnings.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

This is the second article in a fresh collaboration between QSR magazine and The CEO Series, an Emmy-winning original program ...

Brands that spread IPL ad spends across TV, digital, and on-ground assets like jerseys and boundary branding see a stronger ...