Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

A Texas lawmaker says a campaign featuring ads for sex toys rolling through Dallas and other cities is part of a troubling ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

A Milton Keynes man who created a toy based on a new film starring Danny Dyer says he is delighted after it was used in promotion and marketing for the movie.

(NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax ...

Cats are often renowned for their mysterious and independent personalities, but did you know that some of the most engaging ...

Perhaps this was what the Chinese Communist Party hoped for when it declared in 2017 that AI would be "the main driving force ...

Sony spent over a million dollars to swarm SF streets with 250,000 bouncy balls, breaking windows and destroying cars in the process.

Colleagues, residents and relatives at HC-One’s Ascot Lodge Care Home in Sheffield, South Yorkshire, have been kindly ...

By analyzing a large sample of toy commercials aired in the UK, the researchers identified clear distinctions in the musical styles used in advertisements targeting boys and girls. In commercials ...

Students try to create wooden toys at a study tour base in Yunhe, a county in Zhejiang province, in 2023. [Photo provided to China Daily] In Yunhe, a mountainous county in Zhejiang province ...