The Columbia Association’s People Tree logo is partly a victim of changing times — officials say it doesn’t work well for social media or mobile devices. The organization also acknowledges ...

A city's problems are not changed by giving it a cool new logo, but the cufflink-inspired tree was wholeheartedly adopted by the people as a powerful symbol of Oakland life, as the city recovered ...

The Philadelphia-based health, life and property-casualty insurer, effective today, is replacing its familiar stark blue-block logo with a softened one featuring the “tree of life” adapted ...

The El Mocambo's iconic neon palm tree sign may not be quite so original after all. A California headphone maker is claiming the El Mo's traditional symbol infringes on its copyrighted logo ...