OneOff, an AI-powered fashion platform, wants to change how affiliate links and Instagram-led discovery works.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

We’ve all had those days when we’re staring at our closet, unsure what to wear. TikTok’s newest trend, the 7-point rule of ...

Gen Z is reinventing preppy fashion in 2025 with clean lines, tailored basics and effortless, minimalist wardrobe staples. Here, I break down how to pull of the preppy aesthetic, plus plenty of pieces ...

Fashion stylist Abby Young told Newsweek: "Right now, we're in the thick of a Y2K revival because of Gen Z's curiosity and ...

Tokyo style has always thrived in the balance between structure and whimsy, but this season, it’s striking a new chord—and it ...

Target’s new arrivals storefront includes eight spring clothes and shoes that one shopping writer already added to their ...

Indie brands dominated the stage at Coachella this year, drawing a line in the sand at the now highly corporatised festival.

Coachella delivers not just music, but major fashion moments too. And, 2025 was no exception. From star-studded pool parties ...

Trend alert! These Myntra FWD dresses are hotter than your ex’s regrets. Scroll, slay, and slink into styles that turn ...

The top trends of the spring/summer 2025 collections speak not to politics, but to the idea of soft power – of using fashion to influence, beguile, charm, seduce and bewitch. The season as a whole ...

Which is fine—trends shift, and there’s nothing wrong with a well-cut tank. But something about the desert’s new dress code feels like a missed opportunity for chaos. Coachella was once the place ...