The Seattle Storm makes marketing its No. 2 WNBA Draft pick a No. 1 priority as the basketball team's selection party ...

Golf's everyman hero hasn't played the Masters since 2006, but every year he shows up in town to hang and sell merch.

Improve Life. The University of Guelph’s brand has evolved. Learn why this is an important and necessary change for the ...

Your Midday Sun Your noon-hour look at what's happening in Toronto and beyond ... an associate professor of marketing at York University who previously held a vice-president role at Indigo ...

Lisa Lopez takes a selfie with Stockton Ports’ mascot Splash before the start of St. Joseph ... More than 600 people signed ...

Canada’s oldest company, which is on the brink of failure as it liquidates all but six stores and hunts for a way to stay alive, was scheduled to start seeking buyers for its most prized possessions ...

Oliver Miller, a former NBA player known for an impressive skill set packaged in an unusual physique, died at 54, according to the University ... Detroit Pistons, Toronto Raptors, Dallas Mavericks ...

The mascot of the University of Delaware, the Fightin’ Blue Hens, has a long history dating back to the American ...

Barnes and assistant general manager Dan Tolzman represented the Raptors last year, general manager Bobby Webster did it in ...

NCAA. Paige Bueckers reveals the "coincidences" with Gigi and Kobe Bryant and how their presence manifested in UConn's title run NCAA. Azzi Fudd's mom's viral shirt, the one that took MVP from ...

UVM touts an obscure name for its mascot, which is also known as a puma, cougar, panther and mountain lion. Here's how the VT college came to adopt it ...