Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

The Indiana Fever guard was responsible for over 26 percent of the league's economic activity in 2024, according to an expert.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could eclipse $1 billion.