Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

The Indiana Fever guard was responsible for over 26 percent of the league's economic activity in 2024, according to an expert.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could eclipse $1 billion.

The Hall of Famer and businesswoman teamed up with Intuit QuickBooks and Mailchimp to celebrate Small Business Hero Day, ...

The Indiana Fever selected power forward Makayla Timpson with the 19th overall pick during Monday's 2025 WNBA draft. More on the franchise's first selection of the draft: Timpson, an Edison ...

Detroit Tigers players Spencer Torkelson, Javier Báez and Casey Mize all have strong odds to win the 2025 AL Comeback Player of the Year Award.

The WNBA has seen record attendance and viewership this season, with young stars like Boston, Clark, Reese, and others drawing new audiences to women’s basketball. For Boston, this growth feels ...