Toyota’s data shows it could sell 100,000 to 150,000 compact trucks a year in the U.S. alone to address the appetite for a more affordable entry-level truck.

The small pickup category usually includes trucks like the Chevy Colorado, Ford Ranger, Hyundai Santa Cruz, Jeep Gladiator, Nissan Frontier, and Toyota Tacoma. In 2023, none of them qualified for ...

Toyota’s data shows it could sell 100,000 to 150,000 compact trucks a year in the U.S. alone to address the appetite for a more affordable entry-level truck.