Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

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The growing dispute with Adidas has only fueled the momentum behind YZY’s rise as an independent brand. While details about the Yeezy SLPR are limited, the shoe features a low-cut design with a ...

Priced at just $20 (roughly Rs 1,700), this release is one of the most accessible Yeezy products to date. It follows in the footsteps of the YZY Pods—sock-like shoes featuring rubber traction ...

A Milford shoe store unknowingly sold counterfeit ... The products sold were from Nike, Puma, Adidas, Reebok, New Balance, and Yeezy, said Milford officer Kevin O’Loughlin.

A new Yeezy commercial featuring Ye was aired during ... of messages he spewed years ago during his rants before losing his adidas, GAP, and Belencia partnerships. He has recently promoted his ...

Kanye West took out a Super Bowl ad Sunday to direct people to purchase his new T-shirt on his Yeezy website featuring a swastika on the front. The white shirt — which retails for $20 — is ...

The controversial music producer released photos of the two new colorways that are anticipated for his latest product, the SL-01, AKA The Yeezy Slides. His deal with adidas may be over ...