Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over.

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe's model differs from its rivals because it is geared toward generating clips that will fit into how film and television ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

To coincide with the beta launch of the Firefly Video Model, Adobe is also adding a Firefly Standard and Firefly Pro plan to ...

The video creation tool will be available at prices within two tiers: Firefly Standard and Firefly Pro. Firefly Standard ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

The word “commercial” may be on everyone’s mind after the Super Bowl. From favorites to flops, this year’s crop of Super Bowl commercials had an average cost of $8 million for a 30-second slot.