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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
Rihanna’s childhood love for The Smurfs gave the movie a standout marketing advantage, placing her at the heart of the ...
U.S. Rep. Mike Collins launched his 2026 U.S. Senate campaign over the weekend with an ad that misspelled his home state of ...
Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.
"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...
By Helen Coster and James Oliphant NEW YORK (Reuters) -Residents of Columbus, Indiana awoke last week to a yellow billboard ...
Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...
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