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Starbucks, CEO Niccol

CNBC on MSN · 20h

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.

Hosted on MSN · 2d

Starbucks shares rise as CEO Niccol's turnaround plans gains traction

(Reuters) -Starbucks shares rose over 4% before the bell on Wednesday as the coffee chain's quarterly strong sales beat signaled that CEO Brian Niccol's turnaround plan was bearing fruit. A simplified menu and investments in store and labor operations were some of the highlights of Niccol's 'Back to Starbucks' initiative since he took the helm in August.

INSIDER on MSN · 2d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks to shut down all ‘Pick Up’ stores

Men's Journal on MSN · 21h

Starbucks Closing Locations Amid Major Change, CEO Brian Niccol Announces

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that serve as pick-up only options - which Starbucks initially launched back in 2019.

Detroit Free Press on MSN · 58m

Starbucks is closing 'pickup' locations. Are any Michigan locations affected?

Approximately 80 to 90 Starbucks "Pick Up" stores across more than 20 states will be impacted. Some locations are facing permanent closure while others will be converted into traditional coffeehouses at a later date, according to Niccol and the chain's website.

USA Today · 15h

Starbucks to shut down all ‘Pick Up’ stores: See list of NY locations

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand."

22hon MSN

Starbucks getting rid of an ordering option as CEO pushes turnaround

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

55mon MSN

Starbucks pioneered mobile ordering. Now the coffee giant is ditching a pickup-only store concept.

Starbucks is ending its pickup-only store concept, including at this location in Seattle near the Space Needle. (GeekWire ...

1don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

6h

Starbucks’ CEO Just Announced a Change Years in the Making. 1 Word Says It All

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

6hon MSN

Starbucks shortlists dozen firms including Tencent, for China investment - report

Starbucks (NASDAQ:SBUX) has reportedly shortlisted about a dozen parties, including private equity firms and technology ...

2don MSN

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CW33 on MSN19h

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...

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