Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was a goodwill ambassador for the company in its early days when it was founded in Tennessee in 1969, according to Cracker Barrel Insider.

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.