The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...
GlobalData on MSN4d
The Vegetarian Butcher becomes latest move in plant-based meat consolidationProponents of plant-based meat have cheered the sale to JBS but trading conditions in the sector remain challenging.
Unilever's decision to swap out Hein Schumacher for Fernando Fernandez crosses a rubicon, says Ian Wright of Acuti Associates ...
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...
To align with this shift, Unilever plans to increase its social media advertising investment, reinforcing the significance of ...
Globally, major brands are recognising the power of CGC. Recently, Unilever’s new CEO, Fernando Fernandez, underscored the company’s pivot towards influencer marketing to address consumer ...
We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...
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