The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new arrival sat down with Barclays' Warren Ackerman, to discuss his vision for the ...

Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical anchors” in the US and India. Innovation, with a slant to premium ...

Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment influence the marketing industry?

Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow sales ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate the company’s growth plans ...

As Unilever charts its course under new leadership, CEO Fernando Fernandez has reiterated India’s role in the company’s future, addressing concerns about growth, strategic shifts, and economic ...