The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Ford has brought back its popular employee pricing program, despite Trump’s tariffs. It can save customers thousands of dollars on a new 2024 or 2025 Ford or Lincoln vehicle. Raptors are excluded from ...

Ford Bronco. While “Ford employee pricing” isn’t unprecedented, it’s rare to see it blasted so publicly on social media, especially with raw invoice numbers. The sub-$30,000 Maverick is a ...

the Bronco Stroppe special edition. Though the discounts aren't listed on Ford's website, the basics of employee pricing are thus: You pay a set price just below the dealer invoice price.

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

President Trump recently indicated he could provide car manufacturers with a temporary tariff reprieve to give them more time ...

The "From America, For America" campaign that offers what is known as "A Plan" pricing is expected to run through June 2.

Ford's refreshed Bronco Sport finally gets the Sasquatch package from the full-size Bronco, but does this compact SUV ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.