News

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...
Google’s AI‑generated search, called AI Overview, reduces users’ likelihood of clicking on traditional search results, ...
Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...
Google’s AI search splits into two distinct modes – AI Mode and AI Overviews – and brands can’t treat them the same. That’s ...
The search giant has followed OpenAI in signing the EU’s voluntary AI code of practice, after Meta snubbed the agreement over “legal uncertainties.” Google also has its complaints despite signing, ...
The age of search is giving way to the age of agents, and businesses must reorient around this shift to remain discoverable, ...
Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.
Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search — and putting pressure on ...