Minimalist, Hindustan Unilever

HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore
ET first reported on January 3 that the deal was in the works. Founders Mohit Yadav and Rahul Yadav will continue to lead the business for two years. The Rs 2,955-crore deal will also lead to a significant cash exit for the founders,
Hindustan Unilever acquires Minimalist for ₹2,955 crore to expand beauty portfolio
HUL acquires Minimalist for ₹2,955 crore, expanding its beauty portfolio with skincare products and AI-based solutions.
Hindustan Unilever Takeover 90% Stake In Skincare Brand Minimalist For Rs 2,955 Crore
FMCG giant Hindustan Unilever Limited (HUL) has acquired a 90.5 per cent stake in a skincare startup, Minimalist for Rs 2,955 crore in an all-cash transaction, the company announced alongside its quarterly results on Wednesday.
HUL To Acquire D2C Brand Minimalist At A Valuation Of INR 2,955 Cr
FMCG giant Hindustan Unilever Ltd (HUL) has signed an agreement to acquire D2C brand Minimalist for a cash consideration of INR 2,670 Cr
HUL acquires 90.5% stake in beauty start-up Minimalist for ₹2,955cr
India's leading FMCG giant Hindustan Unilever (HUL) has announced the acquisition of a 90.5% stake in Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist. The deal values the company at a pre-money enterprise value of ₹2,955 crore.
Unilever's India Unit Will Acquire Premium Beauty Brand Minimalist
PARIS - Unilever's India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 percent stake in the company through secondary buyouts plus primary infusion.
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HUL's Minimalist acquisition big win for Indian D2C ecosystem: Aman Gupta
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of ...
HUL reports flat volume growth amid shift to smaller packs in urban markets
HUL’s home care business reported a 6% jump in quarterly sales growth led by high single-digit volume growth in fabric wash ...
HUL Acquires 90.5% of Minimalist in a Landmark ₹2,955 Cr Deal
In a historic move in India's direct-to-consumer (D2C) market, Hindustan Unilever Limited (HUL) paid ₹2,955 crore in pure ...
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Minimalist acquisition an example of making portfolio future fit: HUL CEO & MD
Hindustan Unilever Ltd. has signed and executed share purchase and subscription agreement for acquisition of 90.5 per cent of ...
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HUL Q3 Review: Target Price Slashed As Tepid Demand Weighs Near-Term Growth Outlook
The acquisition of the Minimalist brand is likely to be a tailwind for Hindustan Unilever, according to analysts.
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IPG’s Rapport retains HUL’s OOH mandate
Rapport, part of IPG Mediabrands, has retained Hindustan Unilever’s INR 150-200 crore OOH media account. HUL’s Q3FY25 results ...
HUL shares fall up to 4% despite in-line Q3 results; most brokerages slash target
Analysts expect that HUL's announcement beyond its Q3 earnings such as the approval of the demerger of the company's ice ...
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HUL's big beauty bet! Rs 550,497 crore giant acquires Rs 500 crore company - Deal cost, completion timeline
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is one of the fastest growing digital-first brands that sits at ...