As its agreement with Nike gets ready to expire, Tennessee is going back to its former apparel partner. The school agreed to ...

The Red Raiders have a lot of confidence heading into the season but five-star commit Felix Ojo has his eyes on the ultimate ...

Colleges are allowed $20.5 million in revenue sharing with athletes this year, but some question if women athletes will get ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

It’s no secret that NiJaree Canady is a trailblazer in college softball and women’s sports in general. On the diamond, she’s coming off one heck of a season wit ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being ...

The Texas Tech football program is making a splash on the recruiting in the new world of NIL and the transfer portal. The Red ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

But it also casts doubt over how the newly established College Sports Commission (CSC) will regulate NIL deals as a supplementary source of player earnings, especially those facilitated by booster-run ...

Stanford has hired former Nike CEO and PayPal board chairman John Donahoe as its next athletic director, the university announced on Thursday, July 31.

Lawyers in the settlement allowing revenue sharing in college sports and the commission overseeing NIL deals agreed on handling of collective payments ...

SEATTLE — When it’s time to talk money, college football and basketball are always first to the negotiations. This time, Washington softball has a seat at the table.