Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Elite 2027 quarterback recruit Kavian Bryant can pick any school in the country, and he has offers from most of them. His offer list includes Michigan, Texas A& ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

For over a decade, Alabama was college football's undisputed top program. Has Texas taken 'Bama's place? The Athletic says UT ...

North Texas will officially enter a new era this week when the school's soccer team kicks off its season and with it the 2025 ...

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...

Tony Graystone is hitting the reset button, going back to focusing Texas Tech volleyball's recruiting efforts on high school ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...