FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you want to give your wardrobe an upgrade ahead of the warmer weather, then ...

Shoppers often love Primark's pyjamas and their shorts are so well-loved people are saying they would wear them outside the ...

BARGAIN hunters are racing to their nearest Primark store, desperate to get their hands on one of the most affordable travel ...

Primark has divided opinion with its new £16 Borg fleece, inspired by one of 2025's biggest trends. The pink jumper delighted ...

DISNEY fans are going wild and are racing to get to their nearest Primark store, eager to check out the latest range of PJs.

FASHION lovers have been raving about Nadine Merabi’s stylish outfits – but their hefty price tags can be off-putting.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

The affordable piece of clothing is set to have more use than just in the bedroom as shoppers plan on wearing them out ...

Get a more affordable alternative to the beloved k-beauty Laneige Lip Sleeping Mask with Primark's £3 alternative.

The item that got the most praise from shoppers was the adaptive hoodie, complete with a magnetic zip and accessible pockets.

Jetting off soon but worried about the airline's strict carry on restrictions? Primark has the perfect bag for you ...

The discount store has shared a selection of affordable pyjama shorts that 'look too good' just to wear around the house ...