The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

Jay-Z’s Roc Nation has teamed up with the NFL for a Super Bowl collaboration, and if you act fast, you can sport the collection on game day. Shop Roc Nation x Super Bowl LIX at Fanatics. The collection contains four pieces, a jersey, snap-up jacket, and two sweatshirts.

Roc Nation’s founder is a rapper, but that doesn’t mean the Super Bowl won’t ever present rock or country. Perez noted that Jay-Z’s wife, Beyoncé, has collaborated with country icon Dolly Parton, and that Reba McEntire sang the national anthem at last year’s Super Bowl in Las Vegas.

Roc Nation and the National Football League announce today the launch of the exclusive "Roc Nation x Super Bowl LIX" capsule collection, celebrating Roc Nation's dynamic partnership with the NFL, and executive producing the multi-Emmy-winning Super Bowl Halftime Show.

The game will be aired on Fox. Kevin Burkhardt will be the play-by-play announcer with former New England Patriots quarterback Tom Brady as the analyst. This is Brady’s first Super Bowl as an announcer. He won seven titles as a player. Erin Andrews and Tom Rinaldi are also part of the broadcast team. Some of the options include Fubo, NFL+ and Tubi.

Kendrick Lamar will headline the Super Bowl LIX halftime show. The rapper took home five Grammy Awards last Sunday, including Record of the Year and Song of the Year, for “Not Like Us,” which gained attention amid his feud with Canadian rapper Drake.