Travis Scott’s brand — his empire — never required him to be an actual person. It’s why, in the string of apologies the rapper posted since the tragedy unfolded, he can’t seem to strike ...

Travis Scott, Cactus Jack, La Flame, and other monikers are not just synonymous with the performer, but with a personal brand that has raked in millions of dollars, hype, and fans.

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

In 2006, the Scott brand sold over 84 million miles of consumer bath tissue in the U.S. alone, enough to circle the Earth more than 3,300 times. One out of every four U.S. households has Scott ...

Scott now acts as Julie's carer after her dementia diagnosis, and the actress beamed from their Lancashire home after they went out to celebrate her birthday on March 29(Image: Scott Brand/facebook) ...