The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

The best CMOs will be remembered for dismantling walls, translating strategy into action and building marketing teams that ...

Renato Fernandez became Publicis U.S. chief creative officer 10 months ago and is a former longtime veteran of TBWA\Chiat\Day ...

Marketers can build stronger connections by focusing on generational identity rather than relying solely on age.

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...

Hugo Veiga and Diego Machado are departing after 12 years at AKQA.

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

Sophia Zhang had been CEO, North America of Gale Partners since March.

Donna Speciale will be stepping down as TelevisaUnivision’s president of ad sales and marketing. TikTok's Tim Natividad will ...

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