As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

An emotional film from The Hospital for Sick Children (aka, SickKids) depicts the complex fight patients, families and hospital staff face for every child’s birthday in a campaign to celebrate ...

Scope: Federal agency, which provides health coverage to more than 160 million people through Medicare, Medicaid, the Children’s Health Insurance Program and the Health Insurance Marketplace, is ...

Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

Generative AI is helping brands like Adobe meet their increased marketing demands by scaling creative for personalized ...

Ad Age’s ranking of the best brand TikToks of the past month includes celebrity-driven moments and new product news.

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging tech products.