Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

A Delaware federal court dismissed Nielsen’s patent infringement lawsuit against VideoAmp today, the second setback the ...

Cable and internet provider Charter Communications, which operates as Spectrum, has chosen VCCP and Horizon Media as its new ...

A few highlights: Lumber Liquidators hypes its spring sale on select flooring, now through April 8. Lysol promotes its new ...

Last year, marketers at Icelandair began noticing a worrying trend. Consumers had been debating the veracity of photographs ...

Greg Lyons, who served as chief marketing officer for PepsiCo North American Beverages for more than eight years, is ...

Yahoo has named Josh Line as its new chief marketing officer, just as the internet brand turns 30 and as it pushes to promote ...