SarahAI's Abrar Siddiqui shares how SMEs can affordably implement AI to boost efficiency, cut costs, and stay competitive.

Landor, has announced the appointment of Basim Asaad as Managing Partner, Riyadh, KSA. His role consists of expanding client relationships.

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

To thrive in MENA, marketers should lean on three intertwined principles that fuse precision marketing with super-connected leadership.

FP7 McCann Doha's Julien Gillet explains why marketers need to 'pick a wrong turn, and get into an unfamiliar place' to get ...

Bright Company will develop and implement PR, events, social media and content strategies for ONVIF across the Middle East.

Khaled AlShehhi joining the prestigious PR Lions Awards jury marks the first time an Emirati has been chosen for this honour.

IAM Entertainment appoints Jean-Karl Saliba as VP Growth & Partnerships where he will oversee the expansion of IAM ...

Créo Global's Anisha Sagar explains how real estate marketers operate in a niche that thrives on reputation, trust, and credibility.

MKY Communications' Mahmoud Youssef delves into the connect between integrated marketing means emotional coherence.

The Nike activation also witnessed runners from across the Emirates take on a disruptive relay challenge beneath the Burj ...

Cannes Lions has revealed the full line-up of its 2025 Awarding Jury, and this year’s announcement comes with a notable boost in representation from the MENA region. The global benchmark for creative ...