The generative AI frenzy is hard to ignore, but as many early tests fall short, companies are increasingly looking for solid ...

Nick Tran, previously global head of marketing at TikTok, has been named president and chief marketing officer for the joint venture. He brings a track record in transforming brands and developing ...

Out of these efforts, Kellanova has developed a new, more dynamic and precise approach of connecting to fluid consumers. It includes using more targeted audience modeling that is grounded in real-time ...

Who: This curated summit brings together the top consumer goods and retail talent from across the globe for an impactful experience designed to unleash your competitive advantage with the world's best ...

Prada Group, which owns such brands as Prada, Miu Miu, Church’s, Car Shoe, and Marchesi, is optimizing its supply chain planning within its leather goods division. Fresh-prepared food company Blount ...

Revlon has named a chief information and digital officer. Ralph Marshall will be taking on the role, replacing CIO Paul Smith, who is leaving the company in April.

Extreme weather can be a boon for some brands — with sales in cold-weather categories surging in January thanks to frigid temperatures — but it overall tends to hurt normal spending patterns. Circana ...

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.

Part of L’Oreal’s AI safeguards, officially defined in 2021, include staying away from AI-generated likenesses: no life-like people, faces, bodies, hair, or skin in advertising. “People are afraid of ...

It can be difficult to maintain a pulse on artificial intelligence when the technology is advancing at such a rapid pace. Within consumer goods and retail, however, the landscape is fraught with ...

The rise of generative AI and other AI technologies has given way to increased collaboration within consumer goods enterprises. Innovation, it turns out, doesn’t work well in silos. Recent ...