B2B firms suffer from poor GTM understanding More than half of B2B marketers surveyed struggle to even define 'GTM.' ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...

The secret to getting your marketing team to use AI AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.

Story updated with information on Minnesota and Tennessee’s new data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee ...

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.

It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier iOS updates that made them harder to meet — have turned deliverability into a ...

If you only invest in what converts, you’re undervaluing what works Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Still stuck fiddling with AI tools? Ditch the overwhelm. This guide shows how simple habits can turn AI into your team’s biggest productivity win.

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.