Pluto has strengthened its creative offering with the appointment of Mark Nutley and Pat Hamill as creative partners. The duo ...

KFC has debuted its new creative platform promoting the hottest iteration of its much-loved Zinger Burger. Tapping into the ...

Global studies support this. Amplified Intelligence found that OOH formats are nearly six times more likely than digital ...

dmg media has entered into an exclusive partnership with Ireland’s newest health insurer, Level Health, making the company ...

Folk VML has launched a new campaign for Horse Racing Ireland (HRI), titled “Racing Runs in Us”, reimagining horse racing not just as sport but as a vital thread in Ireland’s cultural fabric. The ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland ...

As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the agency, its big ambitions for the future and how the ...

The €79.4 million in revenue from January to June 2025 comprised €61.3 million in spot revenue (radio commercials), which was ...

Alphabet, Meta, and TikTok collectively command around 60% of Ireland’s total ad spend, highlighting their dominant influence in the shifting advertising landscape. However, as we step into 2025, the ...

Over the past few weeks, we’ve explored how Retail Out of Home supports the shopper journey from different angles. It begins with early influence on the street. It finds its rhythm in key retail ...

BBH Dublin has created a new playful campaign for Tesco Ireland that aims to bring new life to the retailer’s value proposition by shifting it away from mere price-match mechanics and comparisons with ...

On hurling final day, the digital banner declared “Liam is going back to Tipp,” celebrating Tipperary’s triumph as supporters ...