As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...

Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved ...

WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy ...

Ezekiel currently has dual role as CMO of WPP and CEO of WPP Open X, the holding company’s bespoke global agency for ...

Volunteers wearing helmets attracted attention and struck up conversations everywhere from local trains and flower markets to ...

MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination ...

JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes ...

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine ...

To celebrate its 25 years in the Indian mutual fund industry, asset management company Bandhan AMC launched ‘Raju Bhaiya Ki ...