Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it ...

According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research. L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is ...