You may have noticed the recent upheaval at Twitter. It is causing some brands to have a crisis of confidence, leaving them wondering whether it's time to "break up" with Twitter. After months of ...

Communications is often a misunderstood discipline. It seems to have loose ties to a company's bottom line, and it's apparently far from the corridors of corporate decision-making. But in the last two ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos to see which time-saving tech is right for you—without the pressure of a ...

In a crowded market, it can seem harder than ever to grab your customers' fleeting attention. Why would they pay attention to you when there are thousands of Instagram stories, Facebook photos, and ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP of Marketing ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.