In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...

Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...

Previously known as InSites Consulting, Human8 has added a wide range of other research tech, including AI-based innovation techniques, to its original specialism, online communities. The firm now ...

Ad tech company Viant has added entrepreneur, executive and investor Brett Wilson, the co-founder of TubeMogul, to its Board of Directors. Wilson brings the benefits of nearly thirty years' experience ...

In Stockholm, pricing strategy specialist Priceagent has added former Amazon and Walmart pricing leader Philip Carls and form Cint exec Oscar Carlsson to its Board of Directors. Carlsson will also ...

Canada-based research firm Leger has appointed former Kantar man David Driscoll as EVP and co-leader of Leger USA. Established in 1986, Leger is the largest Canadian-owned market research and ...

A new Out-of-Home (OOH) agency has launched in Germany, with an offer combining creative strategy, data-driven insights and multi-market campaign execution. Silverflow will initially focus on the ...

In Denver, Colorado, Salesforce-native engagement platform Conquer.io has announced the acquisition of Full Circle Insights, which offers marketing attribution, funnel analytics and account-based ...

SurveyMonkey has launched the 'Trust Centre', a central hub for business looking to comply with privacy regulations and follow good data security practice. The firm says the launch is 'set against a ...

In Chicago, social media-based product and message testing specialist Orchard has announced the appointment of former Behaviorally SVP Joe Corace as Chief Customer Officer. Orchard was founded in 2018 ...

B2B intelligence provider Rhetorik has launched an AI-based product designed to transform the way marketers target individuals with particular skills within companies. The new tool, AI Skill Targeting ...

The Australian operations of BVA BDRC are separating from parent company The BVA Family, returning to independence and rebranding as Custology Insights. The new name is a combination of customer ...