NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to reach them in the right place. To make smarter decisions throughout a campaign, ...

Latest Nielsen data reveals Australia’s financial brands boosted ad spend by 16% to $696M, driven by digital growth, brand-building, and superannuation investments.

June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indicates that Poles spent an average of 3 ...

Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, ...

Not only do LGBT households make 10% more shopping trips in a year than the average U.S. household, they buy more at checkout. In aggregate, LGBT households spent an average of $4,135 at retail stores ...

Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at ...

In this report, we use comparable metrics and usage patterns to analyze the effect of income on device ownership and media use.

The National Business Group on Health has named Nielsen as a Silver winner in its 2019 “Best Employers: Excellence in Health & Well-Being” awards. The award highlights employers with an exceptional ...

An estimated 71 million people tuned in to watch coverage of the 2016 presidential election during primetime on Tuesday, Nov. 8, 2016.

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