In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on key areas. Other Facebook developments: Instagram has one ...

Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience. The article goes on ...

Stick a Fork in it Matt Cutts’ blog post in January raised a few eyebrows, as he made a point of saying “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” At first, his post ...

A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is ...

In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks. Bing dives into the data by state and county to ...

Once the medals start accumulating, you can stay up to date on the medal count by entering the search query [Winter Olympics Medal Tally]. Bing will list the individual and collective medal totals. As ...

The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads. Bing Ads will adopt Upgraded URLs in an effort to help advertisers migrate ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...

Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly ...

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich ...