The Australia SailGP Team has gained Hollywood actors Hugh Jackman and Ryan Reynolds as co-owners and Australian underwear ...

Automotive manufacturer Volkswagen will return to Uefa national tournament sponsorship with the Women’s Euro 2025 next month ...

Infront has struck a new long-term deal with SV Werder Bremen to remain as the German Bundesliga club’s exclusive marketing ...

It will be Australia’s first Test matches in the West Indies for a decade, and the first time that an Australian overseas ...

Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement ...

Qatar Airways has announced an eleventh-hour deal to sponsor the Fifa Club World Cup, expanding on its relationship as a ...

The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with ...