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Southwest Airlines faced backlash after joking about Luka Doncic while announcing the end of its "Bags Fly Free" policy.

Southwest Airlines' viral dig at the Mavericks has fans fired up on social media. The shade comes days after the airline's controversial baggage policy change.

Southwest Airlines will begin charging customers a fee to check bags. It's a significant change for the budget carrier, which built years of advertising campaigns around its policy of letting passengers check up to two bags for free.

Southwest Airlines will end its decades-old policy allowing "bags to fly free" as their marketing put it. Starting in May, passengers will be required to pay for checked bags. Travelers who claim to be loyal customers of Southwest are sounding off after the airline announced changes Tuesday to its popular passenger perk.

The post referencing the Luka Doncic trade came after the airline had received backlash for its decision to change its longstanding policy of "bags fly free."

This week, Southwest Airlines became the latest organization to reference the trade in their latest Instagram post about their new bag policy. The Dallas Mavericks are known all across the country right now but for all the wrong reasons.