A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

Starbucks is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol's broader strategy to ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

Coffee chain Starbucks is looking to hire for a new role away from lattes and fresh brews, which pays upwards of $360,000 or ...

Starbucks CEO Brian Niccol says he wants to add an "aperitivo" menu — late afternoon bites. I decided to piece together an afternoon snack based on Starbucks' current menu. Not bad! Sitting with ...

Now, there's another new update—but fans aren't too happy about it. Beginning June 24, the Seattle-based coffee giant is ...

Starbucks generated modest, single-digit growth last quarter. CEO Brian Niccol is bullish on the company's future and sees a lot of potential for further improvement. However, its numbers don't ...

Starbucks missed analyst estimates for revenue and EPS in the fiscal 2025 second quarter. CEO Brian Niccol believes that investing more in labor and less on equipment is the right move to improve ...

Jolt of energy. Since taking over as Starbucks' CEO in September, former Chipotle boss Brian Niccol has been executing a turnaround plan for the once-beloved coffee chain. He cut menu items by 30% ...